Welcome to Carolina Light, the site devoted to helping smaller Christian service nonprofits compete in a media savvy world. It features the ideas, videos, and web creations of Steve M. Gordon of Asheville, North Carolina. Here are several recent posts:
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UnMarketing 101 (part 2) — The Toolbox and ‘An Hour a Day, Really?’
(I’ve asked several nonprofit CEOs for their comments on what I’ve written so far and I’m meeting some resistance. “This would require a major change in how we deal with our supporters,” was a common …
UnMarketing 101 — Release the Power of the Internet in One Hour a Day
Twitter just celebrated its sixth birthday and now claims 140 million active users. Facebook has 845 million users. That’s lot of people sharing everyday happenings with their friends. Contrast a Facebook or Twitter user reading …
Good Advice Before You Tinker: Choose Your Experts Well…
… and I am not an UnMarketing expert! I do have 45 years of video production experience and over 35 years as a small business owner/manager/marketer (think concurrently… I’m old, but not that old.) My …
Can UnMarketing Help My Christian Service Nonprofit?
“UnMarketing? We don’t even have time for marketing!” True, these are tough times. For many Christian service nonprofits the clients and opportunities keep coming even when the support doesn’t. Might marketing be a solution? And …
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