Category: Twitter

UnMar­ket­ing 101 (part 2) — The Tool­box and ‘An Hour a Day, Really?’

Scarry Computer

(I’ve asked sev­er­al non­prof­it CEOs for their com­ments on what I’ve writ­ten so far and I’m meet­ing some resis­tance. “This would require a major change in how we deal with our sup­port­ers,”  was a com­mon con­cern. I also heard, “This is a shoe­string oper­a­tion. Sure­ly you don’t think we have an extra hour in our … 

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UnMarketing 101 — Release the Power of the Internet in One Hour a Day

Release the Power of the Internet

Twit­ter just cel­e­brat­ed its sixth birth­day and now claims 140 mil­lion active users. Face­book has 845 mil­lion users. That’s lot of peo­ple shar­ing every­day hap­pen­ings with their friends. Con­trast a Face­book or Twit­ter user read­ing a friend’s post­ings with how you feel when called by a tele­mar­keter. One event is a wel­comed social exchange and … 

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