(I’ve asked several nonprofit CEOs for their comments on what I’ve written so far and I’m meeting some resistance. “This would require a major change in how we deal with our supporters,” was a common concern. I also heard, “This is a shoestring operation. Surely you don’t think we have an extra hour in our …
Category: Twitter
Apr 15
UnMarketing 101 — Release the Power of the Internet in One Hour a Day
Twitter just celebrated its sixth birthday and now claims 140 million active users. Facebook has 845 million users. That’s lot of people sharing everyday happenings with their friends. Contrast a Facebook or Twitter user reading a friend’s postings with how you feel when called by a telemarketer. One event is a welcomed social exchange and …