Non or Minimally Invasive Donor/Advocate Contact. Usually Involving the Internet.
Apr 27
(I’ve asked several nonprofit CEOs for their comments on what I’ve written so far and I’m meeting some resistance. “This would require a major change in how we deal with our supporters,” was a common concern. I also heard, “This is a shoestring operation. Surely you don’t think we have an extra hour in our …
Apr 15
Twitter just celebrated its sixth birthday and now claims 140 million active users. Facebook has 845 million users. That’s lot of people sharing everyday happenings with their friends. Contrast a Facebook or Twitter user reading a friend’s postings with how you feel when called by a telemarketer. One event is a welcomed social exchange and …
Apr 02
… and I am not an UnMarketing expert! I do have 45 years of video production experience and over 35 years as a small business owner/manager/marketer (think concurrently… I’m old, but not that old.) My first experience as a nonprofit volunteer was in 1990. Over the last 22 years, I’ve produced at least 100 videos …
Mar 19
“UnMarketing? We don’t even have time for marketing!” True, these are tough times. For many Christian service nonprofits the clients and opportunities keep coming even when the support doesn’t. Might marketing be a solution? And just what is UnMarketing? Actually, some nonprofits think marketing is a negative concept. “That’s for people with products… people who …
