(I’ve asked several nonprofit CEOs for their comments on what I’ve written so far and I’m meeting some resistance. “This would require a major change in how we deal with our supporters,” was a common concern. I also heard, “This is a shoestring operation. Surely you don’t think we have an extra hour in our …
Category: Web
Web Sites, Content Creation, and Marketing
Apr 15
UnMarketing 101 — Release the Power of the Internet in One Hour a Day
Twitter just celebrated its sixth birthday and now claims 140 million active users. Facebook has 845 million users. That’s lot of people sharing everyday happenings with their friends. Contrast a Facebook or Twitter user reading a friend’s postings with how you feel when called by a telemarketer. One event is a welcomed social exchange and …
Apr 02
Good Advice Before You Tinker: Choose Your Experts Well…
… and I am not an UnMarketing expert! I do have 45 years of video production experience and over 35 years as a small business owner/manager/marketer (think concurrently… I’m old, but not that old.) My first experience as a nonprofit volunteer was in 1990. Over the last 22 years, I’ve produced at least 100 videos …